Verdiict

The problem

Small trade and service businesses live and die by their Google rating, and almost none of them ask for reviews — because asking is awkward, and because the customers most likely to write one unprompted are the angry ones.

What I built

A single short link per business. The customer taps a star, and that rating silently forks the journey: four and five stars continue to a generated review they can edit and paste straight into Google; one to three stars become a private message to the owner with a chance to fix it.

The generated text is the difference between a 2% and a 30% completion rate. It reads like a person wrote it — specific to the job, varied in phrasing, never templated — and it is pre-copied to the clipboard before the customer reaches Google.

The whole capture flow is built to survive a bad phone on bad reception in a customer’s driveway: no login, no app, sub-second first paint, and it works if JavaScript is slow to arrive.

Design decisions

The star row is the entire first screen. No form fields, no explanation — the interaction has to be legible in the second and a half of attention a tradesperson gets after handing over an invoice.

Owner-side, the product is a directory and a dashboard rather than an analytics tool. The only numbers that matter are reviews captured, reviews published, and complaints intercepted.